COVER SET: The all-important September issues will close business in a few days, but the covers, at least for most of the magazines, have been in the bag for some time. For fall, fashion titles are banking on reliable bestsellers with all-American sex appeal and relatability, and TV starlets — and almost everyone is playing catch-up with those celebrities who have already done the other cover rounds.
Those starlets who failed to generate excitement at the newsstand in the past seem to have fallen out of favor — Taylor Swift, for one.
Jennifer Lawrence, most recently seen in October in W, November in Vogue U.K. and February in Vanity Fair, scored her first cover of Vogue, shot by Mario Testino. And all it took was winning an Academy Award.
Source: WWD



